Twin Cities + Western Wisconsin Sales Representative

Classic Light beer pour
Position Description

This role will focus on the growth of Bent Paddle in the Minnesota Market, with high concentration on the Twin Cities Metro and suburbs and monthly territory visits to the Western Wisconsin border cities. This person will be responsible for achieving key sales objectives through the management of relationships with on + off premise accounts, including chain store management, and our wholesaler partners in those territories.  Programming, eventing, education, tastings and merchandising are all part of this role. We are looking for someone who is innovative and strategic and passionate about our brand and connections.

Bent Paddle is a mid-size craft production brewery located in Duluth, MN currently distributing to MN, WI and ND. We produce both craft beer and hemp derived products.


Principle Accountabilities:

  • Responsible for territory sales to deliver volume, share, profit and productivity targets
  • Lead, motivate and mobilize retailers (working closely with Director of Sales (DOS) and wholesalers) around execution and implementation of successful core, and specialty products and new market launches
  • Attend and present data at weekly sales meetings (EOS model)
  • Achieve quarterly sales goals set by the DOS
  • Conduct weekly work-with with our wholesaler partners
  • Manage in-market execution of POS and merchandising as required
  • Monitor quality assurance ensuring distributor and retail inventories are rotated properly and are in code
  • Provide direction on indexing comparative sales data to identify sales and distribution opportunities
  • Work with Director of Sales to develop annual strategic business plan for achieving budgeted sales figures
  • Build strong business relationships with customers and ensure a link between company objectives and customer objectives.
  • Recommend and implement sales strategies for improvement based on market research and competitor analyses (VIP)
  • Responsible for completing account surveys and communicate info as needed/required via KARMA notes
  • Maintain availability on all internal communication channels, slack, phone and email
  • Help promote accounts and promotions on social media
  • Manage programming for events and promotions with accounts
  • Build sustainable partnerships with all distributors and key accounts by emphasizing the Bent Paddle brand and product value along with the support staff of the home office
  • Perform other duties as assigned
Skills & Qualifications
  • Minimum 3 years of sales management specific to our industry
  • Ability to understand and develop strategic direction and develop plans to drive results
  • Strong leadership skills and the ability to develop and engage people to create a high-performance sales team
  • Strong influencing and communication skills – both internal and external
  • Strong Customer Management relationship skills
  • Knowledge of Commercial and Sales strategy, Distribution and Supply
  • Proficiency in monitoring and responding to internal and external inventory levels is required
  • Knowledge of laws & regulations and marketing & advertising guidelines for promotions
  • Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management
  • Candidate must have a clean driving record, comprehensive auto insurance and a reliable source of transportation.
  • Adapts to changes in the work environment, manages competing demands and can deal with frequent change, delays or unexpected events.
  • Proficient in MS Office Suite, VIP and/or Orchestrated Beer are a plus
Perks of the Paddle

We offer competitive salary, paid time off and a full benefits package for full time employees.

Bent Paddle pays 50% of employee medical premiums and 25% for dependents. We also offer Dental, Short Term Disability and $25k Life Insurance, with paid premiums for the employees. We match up to 3% on our company sponsored Simple IRA program. We also offer paid holidays, paid team building days, use of various company recreational gear (kayaks, SUP, canoes) annual state park pass and/or one BWCA entry reimbursement per year and more!


You can find our application online at We are looking to fill this position as soon as possible. Qualified and interested individuals should email their application and cover letter to Bent Paddle is proud to be an EOE.

Apply Today!

Download and fill out our employment application and email your application (and resume if applicable) to 

Taproom Hours

Mon 12-10pm

Tue 12-10pm

Wed 12-10pm

Thu 12-10pm

Fri 12-11pm

Sat 12-11pm

Sun 12-10pm

Office Hours

Mon 9-4pm

Tue 9-4pm

Wed 9-4pm

Thu 9-4pm

Fri 9-1pm

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