Marketing + Social Media Coordinator

Position Description

The primary focus of this position is to articulately communicate all of the relevant the “Bent Tappenings” (beers, cannabis products, other products, taproom happenings, events, community connections, etc.) to our vast group of current and potential “Paddlers” (people connected to the Bent Paddle brand).

This high-paced and fun social media + communications position works independently as well as coordinates between individuals and departments to ensure timely, successful, and strategic communication of company sales, marketing & outreach initiatives with a goal to achieve the highest positive brand visibility possible in an effort to increase market share and therefore profits.

This position reports directly to the Vice President of Outreach + Marketing.


5 Core Functions

  • Social Media Management
  • Basic Digital Documentation | Photography + Short Form Video
  • Copywriting / Paddler Communications
  • Website Content
  • Eventing + Creative Shoot Support


  • Manage all aspects of Bent Paddle’s robust Social Media (currently Facebook, Instagram, X (formerly Twitter), TikTok, & YouTube) presence & digital Paddler interactions
  • Create, enhance & maintain multiple audience e-newsletters as well as other Paddler communication platforms (review sites (Google My Business, Yelp, Untapped, etc.), local event calendars, other brand storytelling avenues, etc.)
  • Assigned copywriting projects (brand content, press releases, etc.)
  • Website/Digital content maintenance
  • Assigned communications initiatives project management
  • Basic photo/short-form video documentation of beer and brand for day-to-day marketing use (iPhone + potential training on company camera
  • Creative shoot (photo/video vendors, etc.) coordination support
  • Basic graphic design projects to support social media & communications
  • Weekly internal team communications
  • Social Media / Web / Digital marketing impact analytics assessments
  • Assist with, attend/support, &/or secure documentation of assigned sponsorships & events especially including events presented by and majorly sponsored by Bent Paddle (i.e. Festiversary, Hootenanny, Boats & Bluegrass, etc.)
  • Grow identified new social media platforms as assigned (Reddit, LinkedIn, etc.)
  • Occasional travel to identified accounts to showcase them on social media and assist marketing sales initiatives.
  • All other duties as assigned


Skills & Qualifications
  • Degree level qualification or equivalent experience in marketing, communications, business, or a related subject
  • Vast knowledge of social media platforms & corresponding technologies
  • Strong time management, planning and project management skills
  • Strong eye for design / photo quality
  • Knowledge of marketing principles
  • Basic knowledge of Adobe Creative Suite or similar graphic software desired
  • Able to meet multiple project deadlines and demonstrate good attention to detail
  • Creative/clever copy writer – Excellent written and verbal communication skills
  • Organized Communication – keep clear, concise notes/action points
  • Professional and personable persona to effectively represent the Bent Paddle brand in person and online
  • Beverage Industry knowledge/connections a plus, but not required
  • Creative, disciplined, strategic and thoughtful
  • Willing to work some nights & weekends on basic social media/communications maintenance & documentation
  • Ability to travel occasionally within Minnesota, the Midwest and nationally to assigned events/initiatives out of regular business hours
  • Reliable transportation
  • Strong ability to juggle all the pieces and personalities to take a marketing initiative from ideation thru completion to documented closure.


Perks of the Paddle

Salary dependent on qualifications – Full Bent Paddle Brewing Co. Benefits + Wellness Program

Apply Today!

Download and fill out our employment application and email to 

Taproom Hours

Mon 12-10pm

Tue 12-10pm

Wed 12-10pm

Thu 12-10pm

Fri 12-11pm

Sat 12-11pm

Sun 12-10pm

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